DOGS! A Science Tail Tag

Society for Experiential Graphic Design (SEGD) posted an article on our collaboration with Unified Field to create the traveling exhibition “Dogs! A Science Tail.”

 “Unified Field worked closely with exhibition design firm Evidence Design and the California Science Center to be certain that the experiences communicated their mission and to ensure that all media matched the style, intention and objectives of the overall exhibition. The California Science Center contracted with Evidence Design to develop the look and feel and final design of the exhibition; after developing the overall vision and educational messaging for the exhibit, California Science Center worked closely with the Evidence Design team to develop the graphic style, over-arching illustration style, wall graphics and interactive experiences through an iterative process. Unified Field then interpreted the styles of the graphic identity system and illustration styles into their animations and experiences from dogs, and wolves to cave people and contemporary veterinarians.”
— Marla Supnick and Greg Peduto, SEGD

Unified Field was an amazing interactive studio partner and we look forward to more projects with them.

LINK: https://segd.org/all-paws-deck-dogs-las-california-science-center

VIDEO: Unified Field created a fun video to show off some unique exhibits and interactive features in “Dogs! A Science Tail.”

“Through films, soundscapes and digital interactives, guests can experience what it’s like to see, hear like a dog, and learn how dogs communicate.“

Some howling good coverage of “Dogs! A Science Tail” by NBC4 Los Angeles – KNBC.

“…there’s no need to woof nor howl if you feel as though your life could use more Fido-style learning and Lassie-fun facts…”

“How did ‘one of the most successful interspecies partnerships of all time’ develop? The exhibit tells the story in an engaging way for both adults and young visitor alike.”

LINK: https://www.nbclosangeles.com/news/local/Dogs-A-Science-Tail-Woofs-at-the-California-Science-Center-507166871.html

PHOTOS: Leroy Hamilton/California Science Center

DOGS! A Science Tail made an appearance at this year’s ASTC Conference. Evidence Design is finishing up the final details for this new 7,000 square foot traveling exhibition for the California Science Center. Numerous volunteers attended the ASTC booth, including a physically-challenged woman with her service dog, who displayed videos of the amazing tasks her furry companion does for her on a daily basis. Partner Shari Berman enjoyed a conference break with the adorable service dogs.