About

ABOUT EVIDENCE DESIGN

Evidence Design is an award-winning studio creating new directions for spatial communication and learning for over a decade. Located in the energetic community of DUMBO, Brooklyn, we are architects, industrial designers, graphic designers and content specialists who plan and design museum exhibits and other dynamic information environments. With our extended team of partners we also provide video and film production, interactive exhibit development and a wide variety of technical consulting.

We believe the visiting public is more than an audience. It is a dynamic social network that activates and proliferates the subject presented. Accordingly, our design process focuses on revealing connections among people, places, things, and ideas and choreographing relationships that engage communities, cultures and environments. We collaborate with clients to derive memorable stories and experiences from the intrinsic elements of their primary sources.

Client List

California Science Center

Burke Museum of Natural History and Culture

Museum of Science and Industry Chicago

Natural History Museum of Los Angeles County

Smithsonian National Museum of Natural History

Flat Rock Brook Nature Center

Holocaust Memorial and Tolerance Center of Nassau County

South Fork Natural History Museum, Bridgehampton NY

Harley-Davidson Motor Company

New York City Police Museum

Flat Rock Brook Nature Center

Queens Museum of Art

CORE TEAM

Jack Pascarosa, AIA
Partner/Director of 3 Dimensional Design

Jack co-founded Evidence Design with his partner Shari Berman in 2000, and together they direct all of the company’s design and management.ᅠ Jack’s primary role is as project leader and director of architectural and three-dimensional design.

Jack earned a master’s degree in architecture from Columbia University and a bachelor’s degree in architecture, magna cum laude, from Virginia Polytechnic Institute, where he also pursued his interest in the history of science and astronomy.ᅠ In addition, Jack studied at the Architectural Association in London and at the University of Colorado’s School of Environmental Design.ᅠ He is a registered architect in the state of New York.ᅠ Jack was an associate and member of Ralph Appelbaum Associates for ten years, and previously worked for a variety of architecture and design firms in New York, Virginia, and London.

Notable projects include Science Storms, which received a THEA Outstanding Achievement Award and a Gold Medal for Best Museum Environment from Event Design; The Corning Museum of Glass (while at RAA), which earned a Bronze Design of the Decade award from the Industrial Designers Society of America; and the Holocaust Museum Houston (also for RAA), which was featured in Architecture and World Architecture magazines and received an Award of Excellence from Communication Arts, a Bronze IDEA Award from the Industrial Designers Society of America, and a Merit Award from the Art Directors Club of New York.

Shari Berman
Partner/Director of 2 Dimensional Design

Shari is a seasoned exhibit planner, graphic art director, and storyteller skilled in designing and executing complex exhibit graphic spanning science, technology, and history. After several years executing environmental graphics programs for corporate brands, Shari found her passion for spatial storytelling when she joined Ralph Applebaum Associates as an exhibit designer for the United States Holocaust Memorial Museum. She continued on as graphic design director for the Halls of Biodiversity, Planet Earth, and the Universe at the American Museum of Natural History and again as an exhibit designer for the Holocaust Museum Houston.

In 2000, Shari founded Evidence Design with her partner Jack Pascarosa. As director of 2D design, Shari has art directed award-winning projects including Science Storms, which received recognition from almost every major industry including the AIGA, SEGD, IDSA, ASTC, TEA, Event Design and the AAM NAME Award for Excellence in Exhibitions. More recent projects include Future Energy Chicago at the Museum of Science and Industry, which just received the ASTC Leading Edge Award, and the traveling exhibition, Genome: Unlocking Life’s Code for the Smithsonian National Museum of Natural History.

Shari thrives on the passions of those with whom she works to tell stories, is inspired by the talents of her creative partners, and never forgets how lucky we are to be in the business of creating powerful, meaningful experiences for the public. Her next, and biggest challenge yet is developing storytelling and interpretive graphics for the Samuel Oschin Air and Space Center at the California Science Center, home of Space Shuttle Endeavour.

Lucia Haring
Content Developer / Research, Writing and Content Management

Lucia joined Evidence Design in 2007, bringing her research, writing and organizational talents to a variety of projects that focus on human and natural history and science. She worked closely with the Holocaust Memorial and Tolerance Center of Nassau County to develop and track content, supervised the script writing process, and conducted the image research and acquisition.

Similarly, Lucia guided the project team at Flat Rock Brook Nature Center through self-evaluation and interpretative planning towards crafting its first permanent exhibit. She surveyed and documented the Center’s collection, developed and managed content, and wrote the exhibition script. Lucia is currently working on the Samuel Oschin Air and Space Center for the California Science Center, documenting the development of over 150 exhibits and working with the in-house team to manage content and develop an interpretive system.

Lucia received a Bachelor of Arts in History from Haverford College in 1992. She worked at Tom Nicholson Associates researching and managing content and visuals for interactive kiosks at the Mashantucket Pequot Museum. Later, she was an associate producer of documentaries for several independent film companies, including Ghost Light Films, Insignia Films, and Cobblestone Films. Lucia developed and wrote scripts, researched and acquired still images, footage and audio, and coordinated production and postproduction for a variety of historical and contemporary projects. Notable documentaries include Margaret Sanger (PBS, 1998), Quincy Jones (Bravo, 2000), and the Emmy awarded 6-part series Broadway: The American Musical (PBS, 2004).

Ari Nakamura
Senior Graphic Designer / 2 Dimensional Design

Ari joined Evidence Design in October 2007 and has served as senior graphic designer on all of Evidence Design’s major projects. Ari brings a high level of design and typographic sensitivity to her work as seen in projects including the award-winning Science Storms, Policing a Changed City at the NYC Police Museum, Flat Rock Brook Nature Center, and Genome: Unlocking Life’s Code at the National Museum of Natural History.

She earned her Bachelor of Fine Arts degree in Graphic Design with honors from the Fashion Institute of Technology (FIT) in New York City, and holds one Associate degree in Art and Advertising Design from the New York City College of Technology and another in Commercial Science from Kanagawa University in Yokohama, Japan. Ari has been a member of AIGA, the professional association for design, since 2004.

While at FIT, Ari received First Prize in the FIT Annual Tolerance Week Poster Competition, and her work was nominated as a finalist for the National Portfolio Day Association Annual Poster contest. During her senior year, FIT faculty members selected Ari for the National Student Portfolio Review at the Art Directors Club. After graduating, Ari completed intensive internship programs at Pentagram Design and W magazine, and worked at Print magazine as a Freelance Production Assistant for its Regional Design Annual issue.

Before moving to New York City, Ari worked as an Associate Managing Director at DMS Inc., an adverting agency in Tokyo, Japan, where she collaborated with senior directors to lead a creative team on all marketing initiatives. Ari’s clients included Japan Airline and the largest adverting agency in Japan, Dentsu Inc.

Carlos Fierro
Senior Designer / 3D Exhibit Designer

Carlos first joined Evidence Design in November 2007, lending his unique design approach to Science Storms at the Museum of Science and Industry Chicago, the Dinosaur Halls at the Natural History Museum of Los Angeles County, and the Holocaust Memorial and Tolerance Center of Nassau County. In 2010, he accepted a Fulbright Scholarship to study at Kingston University in London, where he developed a Communication Toolkit to assist doctors and patients in multicultural contexts. Recently Carlos returned to EVD and has worked on Genome: Unlocking Life’s Code and the new Samuel Oschin Air and Space Center at the California Science Center.

Previously, Carlos provided environmental design for The Poets House and the World Hunger Action Center in New York, and exhibit design for the Rock and Roll Hall of Fame Museum in Cleveland and the Skyscraper Exhibition at the Liberty Science Center in Jersey City. Before moving to the United States, Carlos had his own firm in Santiago, Chile, which designed and installed art, photography and media exhibits and live magazines.

Carlos’ projects as a sculptor and installation artist have received international recognition. In September 2004, he created three acrylic apple sculptures for the Big Apple Fest, a public art project in New York City sponsored by Verizon, Virgin Atlantic and NY City Harvest. Most recently, Carlos was a finalist in the design contest “FIAT 500.” Carlos’s sculptures, multimedia pieces, drawings and books have been shown in museums and galleries in Chile, Portugal and Massachusetts.

Carlos received a Bachelor’s Degree in Industrial Design from Universidad Tecnologica Metropolitana and studied Visual Arts at Universidad Metropolitana de las Ciencias de la Educacion, both in Santiago, Chile.

Melinda Zoephel
Exhibition Designer

We are excited to welcome Melinda who joined Evidence Design in November 2018. She is an exhibition designer who has been involved in museums from curatorial, design, educational, and project management perspectives, giving her a unique viewpoint on creating visitor experiences. She has previously worked on the development and design of exhibitions at Ralph Appelbaum Associates, the New-York Historical Society, and Local Projects.

At RAA she contributed design to LEGO House, American Museum of Natural History’s Hall of Gems and Minerals, Museum of the Southwest, and Moody Gardens Aquarium. At NYHS she contributed extensive design and project management expertise to the Luce Center permanent collection galleries renovation and reinstallation, as well as designing and developing temporary exhibitions at a range of scales from concept through installation. One exhibition she designed there was Hotbed, which received the Victorian Society of New York’s 2017 Award for Museum Exhibits.

Melinda received a Bachelor of Architecture degree from Cornell University in 2013. Subsequently she completed internships in the Design Department at the Metropolitan Museum of Art and the curatorial Architecture and Design Department at the Museum of Modern Art.

On weekends Melinda volunteers as a docent at the Cooper Hewitt Smithsonian Design Museum, performing public tours for visitors. She enjoys getting hands-on experience with the visiting public, to see how they learn from and interact with the works on view, while encouraging public interest in design.

Masahiro Ogyu
Senior Designer / 3D Exhibit Designer

Masahiro Ogyu joined Evidence Design in February 2013. Currently, Masa is working with the exhibit team to assist with design, detailing and rendering of over 150 exhibits for the new Samuel Oschin Air and Space Center at the California Science Center.

Masa is an exhibition and industrial designer, fluent in Japanese and English, who has contributed his skills in 3D design concept development, visualization, and fabrication details to diverse projects around the world. As a 3D designer at C&G Partners, he worked on the award-wining Griffith Observatory in Los Angeles, the Star-Spangled Banner at the Smithsonian’s National Museum of American History, and the Boston Public Library’s John Adams Unbound. While at Ralph Appelbaum Associates, he worked for the Canadian Museum for Human Rights, Winnipeg, Canada.

At Zintzmeyer and Lux, Masa was a senior exhibition designer for BMW. He participated in designing national and international auto-show concepts, materials, finishes, and structural details, and also developed a signage system for dealerships.ᅠ At Skidmore Owings and Merrill, clients included Citibank, Knoll International and Stendig, Inc.

As a director and teacher at the Kanazawa International Design Institute in Japan, an affiliate of the Parsons School of Design, Masa oversaw 250 students and 25 faculty members, designed curricula, and taught various aspects of digital design. He holds an M.A. in industrial design from the Rhode Island School of Design and a B.A. in industrial design from Kanazawa College of Art, Japan.