A.L.S.

Traveling Science Exhibit

Location

New York, NY. Locations TBD

Date

October 2005 and Travel

SCOPE

1,000 sq. ft.

PROJECT PARTNERS

Maltbie Associates

IO Media

Project A.L.S is a medical research foundation dedicated to finding a cure for ALS–a degenerative motor neuron disease, otherwise known as Lou Gehrig’s disease. Our challenge was to create a traveling exhibit that embodied the mission of Project A.L.S., as well as to provide an introduction to the mechanics of a horrific disease with a view into the ground-breaking science by Project A.L.S. researchers and clinicians.

Most of the medical research takes place on a microscopic level. Our approach was to conceptually magnify the microscope slide, then overlay a mask carrying descriptions of medical and scientific explorations. The primary exhibit consists of large glowing images of the microscopic world, punctuated by high-definition animations of motor neurons and physical models of relevant microscopic bio-structures. A translucent, perforated polycarbonate mask with silk screened type overlays these micro-views, mirroring medicine’s partial but developing understanding of A.L.S.

 

MEDICAL ANIMATIONS
Three custom medical animations were commissioned and strategically employed to do the heavy-lifting for the difficult content. The animations visually floated–emerging out of each glowing surface. The productions provided a brief yet dynamic glimpse into the micro-world of our intricate nervous system and some of the ways a cure may be found for ALS and other motor neuron diseases.

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