shari berman


Director of 2 Dimensional Design

Shari is a seasoned exhibit planner, graphic art director, and storyteller skilled in designing and executing complex exhibit graphic spanning science, technology, and history. After several years executing environmental graphics programs for corporate brands, Shari found her passion for spatial storytelling when she joined Ralph Applebaum Associates as an exhibit designer for the United States Holocaust Memorial Museum. She continued on as graphic design director for the Halls of Biodiversity, Planet Earth, and the Universe at the American Museum of Natural History and again as an exhibit designer for the Holocaust Museum Houston.


In 2000, Shari founded Evidence Design with her partner Jack Pascarosa. As director of 2D design, Shari has art directed award-winning projects including Science Storms, which received recognition from almost every major industry including the AIGA, SEGD, IDSA, ASTC, TEA, Event Design and the AAM NAME Award for Excellence in Exhibitions. More recent projects include Future Energy Chicago at the Museum of Science and Industry, which just received the ASTC Leading Edge Award, and the traveling exhibition, Genome: Unlocking Life's Code for the Smithsonian National Museum of Natural History.


Shari thrives on the passions of those with whom she works to tell stories, is inspired by the talents of her creative partners, and never forgets how lucky we are to be in the business of creating powerful, meaningful experiences for the public. Her next, and biggest challenge yet is developing storytelling and interpretive graphics for the Samuel Oschin Air and Space Center at the California Science Center, home of Space Shuttle Endeavour.